📊 Vodyssey Facebook Ads — Deep Dive

Account: act_643543222721816 · Feb 8 – Mar 21, 2026 · Generated by Scarlett

$21,584

Total Spend

5,812

Total Leads

$3.71

Avg Cost/Lead

~78

Scheduled Calls (est)

~$277

Avg Cost/Scheduled Call

🔗 Landing Page Performance

Two main funnels are running — here's how they compare:

Landing Page	Campaigns Using	Total Spend	Leads	CPL	Sched. Calls	Cost/Call	Verdict
vodyssey.life/2/free-training/a/ → Also routes to /b variant	optimal (branded), creative (branded)	$2,165	247	$8.77	~12	~$180	⚠️ Higher CPL, fewer calls
vodyssey.life/100k/	creative (high ticket), optimal \| fin (controls)	$19,419	5,565	$3.49	~66	~$294	✅ Volume winner, lower CPL

Key Insight: The /100k/ funnel drives 95% of leads at 60% lower CPL. The /2/free-training/ funnel has slightly better call conversion rate but much lower volume. The /100k/ funnel is the clear winner for scale.

🎬 Creative Breakdown

All ads use the same copy and headline. The difference is in the video creative and audience targeting.

Video Creatives in Rotation

The account uses Dynamic Creative Optimization (DCO) with 4 video variants per ad, automatically optimized by placement. Most ads labeled "high income | client ii" and "high income | lakeside ii" use the same video pool but with different audience targeting.

Creative Name	Type	Ad Sets Using	Total Spend	Leads	CPL	Pixel Custom (Calls)	Cost/Custom Event
high income \| lakeside ii DCO: 4 video variants	Video DCO	controls, controls-copy, high ticket 1/3/5%	$12,078	4,137	$2.92	2,945	$4.10
high income \| client ii DCO: 4 video variants	Video DCO	controls, controls-copy, high ticket 1/3%	$2,078	881	$2.36	908	$2.29
high income \| shawn new Shawn Moore video	Video	branded, branded-copy	$2,051	114	$18.00	99	$20.72
high income \| client i Static image ad	Image	controls, controls-copy, high ticket 1/3/5%	$5,552	72	$77.11	92	$60.35
mk1 (MK branded video) MK personal video	Video	branded, branded-copy, high ticket 1/5%	$97	49	$1.98	62	$1.56
mk3-mk7 (MK variants) Various MK videos	Video	branded, branded-copy	$36	17	$2.12	17	$2.12

🏆 Top 10 Performing Ads (by Cost Efficiency)

Ranked by cost per pixel custom event (closest proxy to scheduled call). Minimum $50 spend.

#	Ad Name	Ad Set	Campaign	Spend	Leads	CPL	Custom Events	Cost/Event
1	high income \| client ii	controls - Copy	optimal \| fin	$117	794	$0.15	819	$0.14
2	high income \| lakeside ii	controls	optimal	$910	536	$1.70	627	$1.45
3	high income \| shawn new	branded	optimal	$66	33	$2.01	39	$1.70
4	high income \| lakeside ii	controls - Copy	optimal \| fin	$4,983	2,462	$2.02	2,705	$1.84
5	high income \| lakeside ii	controls	optimal	$2,510	1,014	$2.48	1,219	$2.06
6	high income \| lakeside ii	high ticket 3%	creative	$64	26	$2.44	28	$2.27
7	high income \| lakeside ii	high ticket 5%	creative	$50	23	$2.16	23	$2.16
8	high income \| lakeside ii	controls	creative	$185	37	$5.00	46	$4.02
9	high income \| shawn new	branded	creative	$60	31	$1.95	32	$1.89
10	high income \| client ii	controls	optimal	$62	15	$4.17	16	$3.91

🚨 Bottom Performers (Budget Drains)

Ads spending significant budget with poor conversion to calls. Consider pausing or reworking.

Ad Name	Ad Set	Campaign	Spend	Leads	Custom Events	Cost/Event	Action
high income \| client i	controls - Copy	optimal \| fin	$3,552	58	78	$45.54	🛑 PAUSE — $3.5K for 78 events
high income \| client ii	controls	optimal	$1,500	1	14	$107.17	🛑 PAUSE — $1.5K, 1 lead
high income \| client i	controls	optimal	$1,119	4	6	$186.43	🛑 PAUSE — $1.1K, 4 leads
high income \| shawn new	branded	optimal	$811	17	24	$33.79	⚠️ Review — high CPL branded
high income \| lakeside ii	controls	optimal	$752	18	31	$24.25	⚠️ Review — underperforming copy
high income \| shawn new	branded - Copy	optimal	$744	8	14	$53.16	🛑 PAUSE — $744, 8 leads
high income \| lakeside ii	high ticket 5%	creative	$1,422	7	17	$83.62	🛑 PAUSE — wide audience bleeding
high income \| lakeside ii	high ticket 3%	creative	$654	4	8	$81.79	🛑 PAUSE — similar issue

⚡ Quick Win: Pausing just the top 3 budget drains would save ~$6,171/period while only losing ~92 custom events. That spend could be reallocated to the lakeside ii + controls-copy combo in optimal | fin which converts at $1.84/event.

👥 Audience / Ad Set Performance

Ad Set	Campaign	Spend	Leads	CPL	Custom Events	Cost/Event	Rating
controls - Copy	optimal \| fin	$12,988	4,982	$2.61	4,658	$2.79	⭐ BEST — Scale this
controls	optimal	$6,877	1,627	$4.23	1,946	$3.53	⚠️ OK but split
branded - Copy	optimal	$805	24	$33.54	44	$18.30	❌ Poor
branded	optimal	$1,036	106	$9.77	123	$8.42	⚠️ Mediocre
branded - Copy	optimal \| fin	$24	7	$3.43	15	$1.60	✅ Low spend, promising
controls	creative	$432	41	$10.54	52	$8.31	⚠️ Mediocre
branded	creative	$303	37	$8.19	40	$7.58	⚠️ Mediocre
high ticket 1%	creative	$1,599	47	$34.02	60	$26.65	❌ Too expensive
high ticket 3%	creative	$1,194	58	$20.59	72	$16.58	❌ Too expensive
high ticket 5%	creative	$2,058	42	$48.99	76	$27.08	❌ Too expensive

📐 Creative Type Comparison

Creative Type	Total Spend	Total Leads	Avg CPL	Custom Events	Cost/Event
Video DCO (lakeside ii / client ii)	$14,156	5,018	$2.82	3,853	$3.67
Static Image (client i)	$5,552	72	$77.11	92	$60.35
Video (Shawn / MK branded)	$2,184	180	$12.13	161	$13.56

Clear winner: Video DCO creatives (lakeside ii + client ii) outperform everything else by a massive margin. Static image ads (client i) are 20x more expensive per lead and should be paused entirely.

💡 Recommendations

Immediate Actions (Save ~$6K+ / period)

🛑 Pause "high income | client i" everywhere — Static image ads are burning $5.5K with 72 leads ($77/lead). Video DCO gets leads at $2.82.

🛑 Pause "high income | client ii" in the original optimal controls ad set — $1,500 spent, 1 lead. The same creative works fine in optimal | fin.

⚠️ Reduce budget on all "high ticket" ad sets in creative — 1%, 3%, and 5% lookalikes are all converting at $16-27/event vs $2.79 in optimal | fin controls.

✅ Scale "optimal | fin" controls-copy ad set — It's your best performer at $2.79/event with $12.9K spend already proving it works at scale.

🔍 Test the /100k/ landing page on branded ad sets — Branded currently sends to /2/free-training/ which has higher CPL. The /100k/ page converts better.

Medium-Term Optimizations

📊 Fix MK creative campaign pixel — The custom event isn't firing on the /2/free-training/ funnel pages. You're flying blind on call conversions for branded ads.

🎬 Create new video variants — The "lakeside" videos dominate. Test new property showcase videos in the same DCO format.

🎯 Consolidate campaigns — You have 3 campaigns doing similar things. Consolidate into 1-2 campaigns to give Meta's algorithm more data per campaign for better optimization.

📱 Placement analysis — DCO is auto-optimizing across placements. Pull placement-level data to see if Reels/Stories are outperforming Feed.